NICEFORM is located in the core production area of Tangshan, China, known as the "Healthy Home Capital". It covers an area of 10.73 square kilometers and has a complete home ecosystem from research and development, design, manufacturing to exhibition and logistics.

Alliance composition: jointly initiated by six leading companies in the segmented fields of Oriental Hongye, Abeni, Ojaluni, Milan Impression, Sanliwei, and Yige Jiaoyang. The alliance integrates the full range of capabilities from solid wood, customization, software to whole wood and high-end exhibition.

Core advantage: It is not simply a collection of factories, but a clustering of research and development, manufacturing, and services that achieves the optimal balance of quality, efficiency, and cost.

Against the historical backdrop of Saudi Arabia's 2030 Vision, the real estate, home furnishings, and furniture industries in Saudi Arabia have entered a period of explosive development.

The alliance regards the Middle East market as an important source of inspiration and cooperative home, aiming to provide high-end home furnishing solutions that combine Eastern aesthetics and local adaptability to the local market

The alliance is currently steadily advancing its localization process and is expected to participate in Dubai and Saudi Arabia INDEX exhibitions in 2026, establish a Saudi company, and simultaneously establish a complete localization service and display system.